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iq digital @ CMCX 2023

Meeting point, orientation point, vantage point: CMCX has been the leading information platform for content marketing in Germany since 2011. When the industry gathers for the 11th time this summer, we at iq digital will of course be there again!

We are looking forward to summer networking in quite stylish locations, opulent marketing know-how from two conference stages, expert knowledge in the workshops, the legendary CMCX Night and much more. Thematically, everything revolves around content marketing, content creation, MarTech, B2B marketing, marketing operations, influencer marketing...

iq digital on stage

When do you ever get to spend two days talking directly with the CMOs and marketing managers of major brands and gain insights into their daily work? CMCX brings together the top marketers and top experts so that they can give you an unfiltered look behind the scenes at what they do and their strategies. Among others, ALDI Nord, Deutsche Bahn, Bosch, GE Healthcare, E.ON, OBI, Zurich, HRS, SOLIT, Dr. Oetker, LANXESS, TAKKT, TUI and star presenter Frauke Ludowig will be present.

Tim Rottländer (Director brandstudio) will also be on the big conference stage and will speak on the topic: "Martech? ChatGPT? Sustainable communication is still made of quality".

Deep Dives for Content-Marketing, Data-Marketing, Storytelling and more

You probably notice it every day: communication is constantly becoming more complex, more technological, faster, further, higher. How can you orchestrate all these processes efficiently? What will sustainably convince the target group in 2023? Which technologies do you really need? CMCX offers you various workshops for all these questions. Take a deeper look at important everyday topics for marketers and use the time at CMCX for an intensive dialog with the experts. And of course, we at iq digital will also be giving you a 60-minute deep dive entitled: "Story? Environment? MarTech? How to turn content into sustainable communication".

iq digital @ panel discussion

In the digital world, companies need to effectively engage their customers and ensure a positive customer experience. But how do you optimize your content management? 
 
Maik Rogge, Director Product & Partner Development, together with Nora Youbane, Account Manager at Highspot, and Michiel Rudolph, Senior Marketing Specialist at CRIF, shed light on the following aspects:
 
🔹 Challenges of content management. 
🔹 Importance of data analysis 
🔹 Strategies for better content organization 
🔹 Success measurement and continuous optimization

Gain valuable insights as well as practical tips for optimizing your content management and strengthening your customer experience.